Garment Tags: Frequently Asked Questions

Hang Tags can be as diverse as the apparel itself. Since there are no laws and set rules about what a garment hang tag must contain, brands have a lot of potential to be creative with what information they include. Always select the information that will actively work to sell your product, engage your customers, and create return buyers. Some of the ideas are - 

Product Information: As a seller, one must consider all the possible questions a customer might think of before purchasing your apparel, like price, size, style, material, etc. Tags often have a UPC (Universal Product Code), which is a 12 digit code assigned to apparel for identification of the product by the seller.

Special Features: Think about any special product features that aren’t instantly visible or are important for the customers to know like “100% Organic” or “Wrinkle-free”.

Branding: You can also use your brand name, logo, or a mission statement or tagline that would resonate with your audience. Some manufacturers also include a brief “About Us” on the garment tags.

Contact Information: You can includeyour website, social media handle, email address, postal address for return customers. Customers can browse other products, tell their friends and stay in touch.

In a way, yes. Garment Tags draw the attention of customers to the garment. Hangtags have become a medium of communication between the manufacturer or seller and the customer. Customers decide whether to buy a piece of apparel or not based on the information on garment tags. The customer looks at the tag of a garment to identify its cost-effectiveness, style, quality, and size and all these factors do affect the sales of the product. Garment hang tags are a branding opportunity for retailers and increase awareness. Tags make your clothing look professional and add to your apparel’s perceived value among customers.

Garment tags are the first thing customers look for. They tell customers how much the item costs and provide other important details for the customer such as sizing, color, and style of the garment. Tags highlight major selling points of the garment and include important material information too. Also, tags help customers compare between different garments and choose which one to buy. Tags differentiate a garment from the rest and flaunt its best attributes. The highlighted features and specifications add the validation required to justify their purchase.

The different types of tags and labels required on garments are:

Brand Label: A brand label can have the name of your brand or brand logo. A brand label is associated with the product quality, durability, and feel-good factor. 

Size Label: Size labels may contain only a letter to denote a specific size like S for Small, M for Medium and L for Large, XL for Extra Large, and so on. In kids’ clothing, sizes can be displayed according to age brackets like 0-3 months. Alternatively, size labels can also show a measurement value with a unit which will help customers decide whether the garment will fit or not.

Care Label: Mostly attached at the side seam, these labels are printed with wash care and ironing instructions in the form of text or symbols. Care labels inform buyers what not to do during washing, drying, and ironing to maintain the color, print, and fit of the garment. Care labels prevent shrinkage and color bleeding issues in clothes. The label may include information about fiber content like “40% Poly and 60% Cotton”, country of manufacturing, and other details.

Hang Tags: Hang Tags or garment tags contain information about the code number, style, size, and price of the garment. Sometimes, even garment hang tags can have care instructions, manufacturer, or material details. However, these tags are not intended to stay on the garment and are discarded before use by the buyer.

There are two common ways to attach hang tags to garments - manually and with tagging guns.

Manual Attachment:

1. 1) If you have selected tags without an attachment option or have ordered strings separately, pull the string through the hang tag’s eyelet and make a loop.
2. 2) Fold the string in half and tie up the closed-end through the garment tag to secure the string.
3. 3) Pull the open end of the tie through the loop at the opposite end.
4. 4) If you’ve chosen prestrung tags, you can skip the above steps.
5. 5) Tie the string around the strap or clothing label on the apparel. You can also tie the string through a buttonhole and it’s done.

Tagging Gun:

1. 1) Read the manufacturer's instructions and load fasteners in the tagging gun.
2. 2) Slip the garment tag over the needle. Make sure the front of the hang tag faces the tagging gun, especially if it is double-sided.
3. 3) Decide the part of the garment you want your tag to be attached to. Ideally, attach one through a seam or the clothing label, so there are no chances of leaving a hole in the clothing fabric.
4. 4) Insert the tagging gun’s needle into that part and hold the garment in place.
5. 5) Engage the fastener by squeezing the instrument’s trigger. The end of the fastener will come through the needle and hold the tag in place.

Layaway tags are proof that customers will make payments over time and the purchased garment will stay in the store until the customer finishes paying for the garment. Depending on the company policy, payments can be made weekly, biweekly, or monthly, and details of the payment can be recorded on a layaway tag.

Alteration Tags are a record of garments left at the store or repair shops for size or any other kind of alteration. These tags contain details of the garment, contact details of the customer, scheduled time by which the altered/repaired garment is required, alteration charges, and other details.

Both Layaway Tags and Alteration Tags are perforated in the middle, tearing the tag in two parts with the same sections. This allows you to provide your customer with a record of the transaction or claim check and retain a copy for your records.